By Level — Arabic E-learning Platform & Course Marketplace

By Level is an Arabic e-learning brand that sells short online courses to learners in Saudi Arabia and the wider Gulf — from Arabic calligraphy and graphic design to motion graphics, video editing, photography, scriptwriting, office management and training skills.

The challenge

Course marketplaces live or die on browsing: a visitor has to find a course that fits them within seconds, trust the price, and pay without friction. The platform also needed to look premium and local — Arabic-first, right-to-left and in Saudi riyals — rather than like a translated template.

What we built

• Offer-led hero: a bold "invest in yourself" headline with a 90% discount message and a single call to action, set against Saudi-styled imagery in the brand's dark purple palette.
• Value strip: three short promises under the hero — a large course library, expert instructors and lifetime access at your own pace.
• Category carousel: media, management, programming, training, marketing, design and engineering drawing, so learners jump straight to their field.
• Course cards with pricing: "new courses" and "recommended for you" grids showing the original and discounted price in SAR on every card.
• Trust and retention: a partner-logo row, a weekly newsletter sign-up and a WhatsApp "talk to our team" button on every page.
• Full LMS and checkout: built on WordPress with an LMS theme, a cart and an optimised checkout, plus a structured footer linking programmes, courses and lecture categories.

Result

A complete Arabic course marketplace the team can grow simply by publishing new courses, with discounts, categories and recommendations working out of the box.

Design, development and on-page SEO by Eng. Mohammed Zaki — Zaki International.