Ivy Gardens 2 by Samana — Dubai Off-Plan Property Landing Page

This project was a single-project landing page for Ivy Gardens 2 by Samana Developers, a residential tower in Dubai Land Residence Complex marketed as a symphony of luxury. We built it for a real estate brokerage with offices at Al Reem Tower on Al Maktoum Road in Deira, to capture buyer and investor leads for studios and one- to three-bedroom units.

The challenge

Off-plan buyers decide quickly whether a project is worth a call. The page had to show the starting price and unit mix immediately, explain why the location makes sense as an investment, show the finish quality, and get visitors to leave their details or download the brochure before they left.

What we built

• Price-first hero: a render of the tower with the Ivy Gardens 2 logo, an introduction to apartments with private pools, and a Starting Price box listing studio and 1 to 3 BR units from AED 525,000.
• Brochure capture: a Download Brochure For Free button in the hero and again in the contact band, used as the main lead magnet.
• Key features: prime location, world-class amenities, family-friendly environment and nature-inspired living, next to a balcony-pool render.
• Why invest section: investment potential in Dubai Land, lifestyle, rental demand and the value of a combined home and investment.
• Gallery and video: rounded gallery frames for interiors, kitchen, living room and pool deck, plus an embedded project film.
• Contact band: a 24/7 phone line, office address, email and social links for the brokerage.

Result

The brokerage had a focused campaign page for one project, with no menus pulling visitors away and a brochure or a phone call as the only next steps. Price, unit mix, investment case and visuals all sat on one scroll, so paid-campaign traffic landed on exactly the information it was looking for.

Design, development and on-page SEO by Eng. Mohammed Zaki — Zaki International.