Dubai Silver — 925 Sterling Silver Jewellery Store, Next.js

Dubai Silver is an independent jewellery house in Dubai, operated by Misskim Jewels L.L.C, that works only with hallmarked 925 sterling silver: minimal bands, layered chains and statement rings for men and women, finished by hand and built for daily wear.

The challenge

Silver jewellery is an impulse and gifting purchase with a lot of competition from marketplaces. Shoppers need to trust that the metal is genuine, see the price instantly, and know the piece will arrive quickly — and the store has to be fast on mobile, where almost all of that traffic comes from.

What we built

• Trust bar: a running strip with the key promises — free UAE delivery over AED 250, same-day delivery in Dubai before 2 PM, hallmarked 925 silver with a certificate, Tabby and Tamara, 14-day free returns.
• Campaign hero slider: separate stories for rings, chains and necklaces, and gifts, each with its own shop link.
• Category and edit navigation: rings, chains, bracelets and earrings with product counts, plus curated edits — under AED 250, gifts for her, men's silver jewellery.
• Product grids: new arrivals and budget collections with clear AED prices on every card.
• Brand and SEO content: an about section explaining 925 silver, a blog, size guide, warranty and authenticity pages, and full shipping and returns policies.
• Custom Next.js build: a headless, server-rendered storefront for speed and search visibility, with cards, Apple Pay, Tabby, Tamara and cash on delivery at checkout.

Result

A focused, fast silver store that answers the buyer's three questions — is it real, how much, how fast — before they have to ask.

Design, development and on-page SEO by Eng. Mohammed Zaki — Zaki International.