Al Ghantout — Off-Plan Waterfront Project Landing Page

Al Ghantout is a new waterfront community located between Dubai and Abu Dhabi. It was marketed as an off-plan launch of 1, 2 and 3-bedroom apartments and 4, 5 and 6-bedroom villas. The first phase released 468 homes, including townhouses, standalone villas and ultra-luxury mansions.

The challenge

Off-plan buyers and brokers decide on a handful of numbers: entry price, down payment, payment plan and handover date. The landing page had to put those figures up front, sell the location and lifestyle, and capture qualified leads that the sales team could follow up by phone or WhatsApp.

What we built

• Key-figures hero: an aerial masterplan backdrop with the headline Dubai's Newest Coastal Masterpiece and four boxes for a 1.2M starting price, 20% down payment, 60/40 payment plan and Q4 2028 handover.
• Project video and overview: an embedded launch film followed by an About the Project list of drive times: 15 minutes from Al Maktoum Airport, 10 from Palm Jebel Ali, 35 from Business Bay and 45 from Dubai International Airport.
• Features and amenities: image cards for the beach club, yacht club, shopping mall and a fiesta square with event cabanas.
• Location plan: distance tiles to Dubai, Abu Dhabi and Palm Jebel Ali, and a Nature. Luxury. Space. panel listing a 1.2 km private beach, a 4.4 km marina with 204 yacht berths and a 2.7 km lagoon.
• Photo gallery: a dark gallery strip showing sports facilities, retail, the event street and residential blocks.
• Lead form: fields for name, email, phone with country code, WhatsApp number, and a date and time for a call-back. A Broker or Client selector lets the sales team route each lead correctly.

Result

The project got a focused, single-page sales tool that answers the investment questions first and then shows the lifestyle. The broker or client split on the form, together with floating call and WhatsApp buttons, gave the sales team ready-to-qualify enquiries from paid and organic traffic.

Design, development and on-page SEO by Eng. Mohammed Zaki — Zaki International.