360 Riverside Crescent — Sobha Hartland II Off-Plan Landing Page

This project was a campaign landing page for 360 Riverside Crescent, a waterfront residential development at Sobha Hartland II in Dubai, with 1, 1.5 and 2-bedroom apartments facing the Dubai skyline. We built it for a Deira-based real estate brokerage to collect qualified enquiries from local and international buyers.

The challenge

Many buyers of Dubai off-plan property live abroad and think in their own currency. The page had to state the price clearly for that audience, prove the location with real distances, show the lifestyle on offer and collect contact details without asking for too much.

What we built

• Skyline hero and story: a night render of the towers around the lagoon, followed by the project line Life is a circle, make every degree count and a short overview of the community.
• Key facts cards: unit types, a starting price shown in AED 1.5M, USD 408K, GBP 323K and EUR 377K, and the Sobha Hartland II location.
• Drive-time chips: 12 minutes from the airport, 9 from Downtown, 9 from Business Bay and 5 from Dubai Creek.
• Amenities strip: image panels for the outdoor gym, BBQ spaces, sky garden, inflatable water park, yoga zone and infinity pool.
• Location map: a distance-ring map placing Sobha Hartland II relative to Downtown Dubai, Dubai Design District and Ras Al Khor.
• Buyer benefits and lead form: points on design, craftsmanship, quality control, sustainable development, the 10-year UAE golden visa and 0% property tax, then a Register Interest form with an international phone field, a brochure download and a floating contact button.

Result

The brokerage had a single, fast page for the campaign that gave overseas and local buyers the price in their currency, the drive times and the amenities in one scroll. Every section ended in a brochure download or the register-interest form.

Design, development and on-page SEO by Eng. Mohammed Zaki — Zaki International.