Asala Abaya — Arabic Abaya Online Store for Saudi Arabia

Asala (أصالة) is a modest-fashion label selling abayas and hijabs to women in Saudi Arabia, with a brand line built around heritage and luxury in a contemporary cut. The online store presents coloured abayas, black abayas, hijabs and new arrivals, all priced in Saudi riyals.

The challenge

Fashion shoppers decide on photos first, so the store had to put large, clean product imagery front and centre while keeping prices, discounts and collections easy to scan. As an Arabic-speaking audience shopping mostly on mobile, it also needed a proper right-to-left layout and content that helped with styling choices.

What we built

• Campaign hero: a terracotta banner announcing up to 30% off all abayas, with a shop-now button and the Asala logo.
• Collection tiles: four illustrated entry points for new arrivals, hijabs, black abayas and coloured abayas.
• Featured products with tabs: a grid switching between coloured and black abayas, showing discount badges from around 18% to 34%, original and sale prices such as 193, 199 and 229 SAR, and category labels.
• Brand story block: a large gold logo beside a short brand statement and buttons to shop or learn more.
• Style blog: Arabic articles on choosing an abaya for every occasion, pairing a shayla with an abaya, 2025 abaya trends and caring for abayas.
• Instagram gallery and contact footer: a full-width photo grid linking to the brand’s Instagram, plus email, customer service number and social icons.

Result

Asala received a clean, image-led Arabic storefront where discounts, collections and styling content work together. Shoppers could move from a campaign banner to a filtered collection and a product page in a few taps, and the blog gave the brand a steady stream of search-friendly content.

Design, development and on-page SEO by Eng. Mohammed Zaki — Zaki International.