National Wolf — Egyptian Family Casualwear Online Store

National Wolf is a local Egyptian clothing brand producing comfortable, trend-inspired casualwear, mainly printed oversized cotton T-shirts, along with winter pieces and sportswear. Its range covers toddlers, children, teenagers and adults, and the brand needed an online store that could sell to families across Egypt.

The challenge

A family brand has a sizing problem online: a parent shopping for a five-year-old, a teenager and themselves needs to find the right section fast. The store also had to build trust for a young local label, explain delivery and payment options clearly, and promote multi-item offers.

What we built

• Promotion bar and brand hero: a scrolling offer bar (25% off any item, with the fifth piece free when buying four) and a hero stating the brand's promises: local Egyptian brand, trend-inspired casualwear, delivery to all governorates and cash on delivery.
• Seasonal collections: three large tiles for the summer collection, winter collection and sportswear.
• Shop by age and gender: a category grid with model photos for kids 2 to 5, middle kids 6 to 12 and teenagers 13 to 19, each split into boys and girls, plus men's and women's sizes.
• Featured product tabs: a tabbed product grid by collection, with discount badges, original and sale prices in EGP and the age range for each item.
• Reviews, shipping and FAQ: customer quotes, a shipping and payment section confirming delivery across Egypt, and an FAQ on delivery outside Cairo, payment methods, sizing and offers.
• Partners and payment logos: a partner carousel, an Instagram feed and a footer with policies, menus and the card, wallet and instalment logos the store displays.

Result

National Wolf launched with an English WooCommerce store that lets each family member reach the right size range in a click, keeps offers visible from the first screen and answers delivery and payment questions before checkout, giving a new local label a credible place to sell nationwide.

Design, development and on-page SEO by Eng. Mohammed Zaki — Zaki International.