Dr. Mohamed Karim Ashour — Gastroenterology & Hepatology Clinic Website

Dr. Mohamed Karim Ashour holds a doctorate and is a consultant in gastroenterology and hepatology at Kasr Al Ainy, Cairo University. He works in the GI and liver unit at El Manial University Specialized Hospital and has a clinic at 19 El Mesaha Street in Dokki, Giza. His website presents more than 27 years of hospital experience to patients searching online.

The challenge

Patients in Cairo and Giza search for specific procedures, such as ERCP, EUS, gastric balloon and colonoscopy, and for the best GI doctor in their area. The site had to answer those questions in plain Arabic, rank for local searches and still look like a serious academic practice rather than a sales page.

What we built

• Professional hero: the doctor's portrait, title and university affiliation, with About and Book Now buttons and three trust badges: trusted, experienced, professional.
• Procedure counters: animated counters for colonoscopy, gastric balloon, biliary and pancreatic endoscopy, and gastroscopy under a 27-plus-years-of-experience badge.
• Clinic services grid: illustrated cards for topics such as chronic diarrhoea, chronic constipation, ERCP steps, EUS cost in Egypt, pancreatic cysts and whether ARMA results last.
• Health information blog: a separate section of articles, including local guides to choosing a GI doctor in El Manial and Maadi, written to match what patients search for.
• Credentials section: a detailed account of his hospital roles, endoscopy and ultrasound work, oesophageal and anorectal manometry, and 20+ years as a clinical-trials researcher.
• Contact everywhere: a top bar with the clinic phone and social links, a contact footer, and floating WhatsApp and call buttons.

Result

The practice now has a content-led website where every service page doubles as patient education and a landing page for search. Visitors can move from an article on their symptoms to booking by phone or WhatsApp in one tap.

Design, development and on-page SEO by Eng. Mohammed Zaki — Zaki International.